After 20 years working as a psychologist, Claudia Lima launched a personal organisation business focused on helping hoarders and those with chronic disorganisation. She needed a simple but flexible visual identity system.
Lavender was the selected as the brand colour for its therapeutic and calming properties. The logo adapts to any format, and other elements are organised in a clear grid, for a sense of structure and restfulness.
Decorative posters with quotes about personal organisation were an opportunity for more expressive grid-based layouts, inspired by Swiss typography. Designed in 2018 in Rio de Janeiro.